The Lebanese pharmaceutical company has been facing decreasing sales for the past six years.\nThe purpose of this paper is to find out who the company�s most valuable customers are, and\nfind out at what level they are not satisfied, and suggest some solutions in order to increase\nsales. The population will target hospitals located in different areas in Lebanon. It includes a\ntotal of 20 hospitals. The sample for this research includes medical staff that work in the OR\n(Operating Rooms), ICU (Intensive Care Units) and ICN (Intensive Care Units for Neonates),\npurchasing, and quality control departments. Data were collected through the use of\nquestionnaires. Since the researcher visits these particular hospitals once a week as part of her\njob, it will be practical, easy and cost effective to get information from these respondents.
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